A series of short video guides for those new to MuchLoved, designed to help you get started using tribute funds.
A lot of people shy away from promoting in-memory giving and tribute funds, as they worry about causing offence and upsetting their followers, particularly on social media, where responses can be very visible. However, it's possible to create sensitive posts, and increasingly, your followers understand the need for fundraising, including from in-memory gifts.
As long as you don’t solely focus on tribute fund promotion, and it’s part of your marketing mix then you should be able to engage your supporters gently and bring on board more in-memory supporters. It's not a quick win, supporters may see a post on Facebook and then months later be interested in a fund, but planting the seeds of the idea is the crucial part.
If you're mentioning MuchLoved, or are sharing something about a tribute page, please don't forget to tag us! Our name is different depending on what platform you're posting to, so please see the list below. Thank you.
Facebook: @MuchLovedCharity
Instagram: @muchloveduk
LinkedIn: MuchLoved Charitable Trust
Twitter: @MuchLoved
The five key principles for promoting tributes funds also hold true to social media, so we've put together a few example posts to show you how you can follow these principles.
A tribute page is a way for bereaved families to remember someone they've lost. Focussing on this aspect of our service puts your supporter care at the heart of your marketing.
As with all fundraising communications, supporters like to know how their donations have made a difference. Try and show the impact of tribute fund donations on your beneficiaries, and demonstrate your need for support.
If you can get permission from your supporters to share their story on social media, this is a great tool to not only engage your followers (people connect with people) but also highlight the impact of a tribute fund, both for the family and for your charity.
Sharing the events and activities that fundraisers take on in memory of a loved one is a great way to promote your tribute fund gently, while supporting your fundraisers and making them feel valued. It also lets others know they can fundraise for a fund, and makes for an engaging post. It's a winner all round.
Sharing how our pages can mark special occasions and milestones, with virtual candles, cards and gifts is an engaging way to connect with supporters and can vary to include seasonal content. It helps promote your tribute funds, but again the focus is on your supporters.
A series of short video guides for those new to MuchLoved, designed to help you get started using tribute funds.
Videos and guides on making the most of your MuchLoved service, including creating and updating tributes, events and much more.
Find out how you can create and run detailed reports, including reports on your donations and donor details.
Find out about MuchLoved's free online webinars, our social media resources and our previous Partner Day training sessions.
Top tips for supporting your tribute fund holders and promoting your tribute funds, including on social media.
Find out all of the ways your tribute scheme can be tailored to your charity, and all the technical information you need to get started.
Find out how your tribute service can collect funeral donations through your website as well as from tributes created by funeral directors.
Our standalone fundraising pages are free for our partners, and can be used for memorial events, celebratory giving and much more.
Practical tips and suggestions on working with bereaved supporters, as well as information on the impact Covid-19 on bereaved families.
Learn more about all of the additional useful resources and materials that we provide for our partners.
Find out more about us, how we were founded and meet the team who are here to help support you every step of the way.
We've put together the most frequently asked questions we receive on our support desk to help you get started.